Mastering the Market

Columns, Market insight — By on May 18, 2009 at 1:20 pm
Market insight by Leticia Diaz Rivera

Sometimes it’s not just about the market, it’s also about the state of mind. For several months already we are reading, listening and participating in so called global economic crisis. It is true, challenging times have come; we all have a friend who has lost his job, we have all heard stories about downturn in stock market, car industry, real estate industry and so on. On the other hand, we eagerly read experts opinions and their predictions for better times, we read analyses of previous crises and try to imply the lessons learned to today’s conditions.

Due to its location, friendly weather throughout the year and abundance of treasures the land has to offer, Los Cabos and Baja in general have become a major tourist destination and one of the most desired places to retire to. And although we were able to avoid the crisis bubble for a long period of time, we now also feel the effects of the happenings in the world. But, as the saying goes “good fortunes have been made in bad times”; these times give us an opportunity to invest in ourselves, in our education, and build firm bases of our business and future.

When trying to navigate this downturn, we find some real estate companies closing the doors of some of their offices (or the whole business), less closed deals, and our client’s properties longer time on the market. But, buyers are still out there, searching to get the very best deal, and developers on the other hand are eager to sell. I see developers become more flexible, offering their own financing, with fixed interest rates, and other solutions to serve best a cautious client.

In Grupo Riveras, formed by a group of real estate companies like high-end residential communities Pedregal in Cabo and La Paz, brokerage Coldwell Banker Riveras, Pacific Closing Company and Pedregal Escapes property management and vacation rentals company, we look at current times with even bigger expectations for the future. Being founders and leaders of Baja Sur real estate market for more than 30 years now, I could say we’ve seen it all. There have been bad times and good times. And although we might not see market boom as in years 2005 and 2006 to repeat very soon, we are positive that times have already started to change for the better. As the only brokerage with 11 offices spread all over Baja and with a wide palette of more than 360 listings we are able to help our prospect buyers find the place they are searching for. Be it a home, condo, home site or commercial property; an ocean view, beachfront or ranch; an investment for the future or a home to retire. Through all these years and experiences learned, we’ve come to realize that strategic investments are even more important in bad times than in good.

Therefore, it is no wonder, I could say, that our brokerage Coldwell Banker Riveras has been awarded as #1 Coldwell Banker franchise throughout whole Mexico for already 5th year in a row, and that our top producers have earned recognition not only in Baja and nationwide, but also – and most importantly – with our clients. And that is what really matters at the end. So, good times or bad times, mastering what you do and setting your mind to success is what makes the difference.

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